Archive for September, 2010

September 29, 2010

Another day, another let down.

Today I learned that from that Newsweek’s expected layoffs finally arrived last week. Long time and loyal employees were told they were out of a job.

My whole semester so far has made me not want to leave college. I am afraid what will happen when I graduate. Journalism, the thing I have been studying for the past 5 years seems to be a career that is going own the toliet.

Another one of my journalism professors, Professor Haddad, explained to the class that the value of a college degree is decreasing. More and more high school graduates are going off to college and now more than ever do I see people in their thirties to even sixties attending classes with me at college.

With more and more college degrees it is sad to come to the realization that there are less and less jobs offered out there everyday.

My best friend just graduated from Cortland University last semester. She had a good 3.5 average. She played sports, joined clubs and did community service. She hoped to get a job with her degree in business economics but she can not even get a job as a cashier at CVS right now. She has been unemployed and living with her mother ever since.

I am scared more than ever to graduate and go into the real world

So far the only option I see right now is going back to college after a graduate and getting a graduate degree or even a law degree in what ever. Taking out more loans and spending more money just to hopefully maybe get a job.

So far the only future I seem to have is a diminishing return. The more I spend the less I get back. The cost of life cost more than living life.

Sometimes I wish I was not born on this timeline and wish that I was born in better times. But life gave me these lemons now all I have to figure out is how to make some lemonade.

September 26, 2010

The Digital Living Room

Technology advances always changes the journalism world and also the world inside homes. Today I read an interesting article about a race to be the new “digital living room.” The contestants are: Apple, Microsoft and Google.

According to Maynard Um of UBS Investment Research, Apple is leading the race.

It is funny how one technological advance can change the whole effect of the newsroom. First journalism had to adapt to the radio, but the radio did give a change for audiences to listen to the news, rather then read and it gave journalist control of sound effects to emphasize the story. Then came television and journalism had to adapt to broadcast, but now audience could view and experience the news. The came the internet which encompassed both viewing and listening and everything else.

With the digital living room concept, not only are the big companies fighting but also journalism is fighting for itself as well. Always trying to stay on top of the game, having to get information out every shape and form of technology that becomes available for them. Journalism revolves around technology. Right now technology is killing journalism. Radio, TV and the internet all brought a different downfall to journalism, each time having to go harder to succeed, although journalism has prevailed each time.

Now society can read the news from its phone, downloading different types of apps to get on. The news, which is supposed to be a public service, can be basically attained for free, leaving a decrease in profits for journalist.

I’m intrigued to see how journalism will prevail and what role it will have in the new digital living room. I am also worried for the fellow classmates in my classes and also for my future. Where will journalism be and will anyone be able to get jobs??

September 21, 2010

CUNY Molds New Journalist’s

Being an undergraduate at the School of Journalism in Stony Brook, I’ve studied and practiced different types of journalism from photo, to investigative, to broadcast, the typical traditional journalism. On topic though, which I am very interested in is one that can be found at the Graduate School of Journalism at the City of New York.

Entrepreneurial Jouralism–a way to tie business, techology and journalism closer together.

With an unpredictive outcome for journalism in the future, I think CUNY is very smart for creating such a program. The media and techology are always changing, journalism is always molding it’s self to stay with the trend. When you don’t know what to prepare for, prepare for the worst, prepare for the best, prepare for everything you could possible prepare for.

I think CUNY is preparing for reality. It is important for them to teach upcoming journalism changing media situations and new approachs to journalism. You can never be too safe in the journalism word, it is constantly, constantly changing. Journalism from three years ago is nothing to what it is today. Journalism from 30 years ago, is nothing like it is today. And so on.

Frankly, I’m scared for when I go out there own my own. Have to find my own job and have to worry about no jobs being in the market. Not getting a job for doing something I love. With a program lik the one CUNY set up for, even though it wouldn’t make me any safer in the journalism future, I would at least think it would set my mind at easy. Knowing I could tackle any change that comes my way and hopefully being prepared for possibilities to come.

Some may thing this new program is just a scam to make more money or a waste of time but I think it is a great idea, and although it is an enterpreneutal idea in itself and idea that could help me and the future of journalism is a good idea to me.

We need to save one of the most important public services in my option out there. Journalism will prevail. We must prepare the upcomers for the world they have ahead.

I was not there when journalism started, I certaintly don’t want to be there when journalism ends. I want to be there when journalism rises again. When the public starts to care about the important information again, and not just all the entertainment.

September 21, 2010

The Power of Advertising

Ever since my very first journalism class, one main topic has been discussed each year of my study. That topic is advertising, and the effect it has taken on journalism, especially newspapers.

Today, I came across a story in the Wall Street Journal talking about what? You guessed it, advertising. Apparently American Online, AOL, is coming out with a bigger and better ad format. It “is preparing to introduce a larger, splashier ad format that it helps will attract more ad dollars from big brands,” the story annouced. AOL is struggling to keep up with competition and this is a way to prove it is “hip and stylish” as it tries to hang on from being forgotten.

I never really realized the effect advertising had. When most advertisers decided to pull out from the newspaper, most of its revenue went out the window. In the long term effect, it caused for budget cuts, unemployment, it completely rearranged the whole format of the paper.

I’m in awe that one single thing can cause such destruction. That one company is hanging on from off the ledge and that the one chance it has to save it is advertising.

Before facebook, twitter, or even AIM, AOL was all America really had. They messaged each other on their, emailed each othe. They didn’t have an online page, they had an AOL profile. Today, AOL has to change it’s entire format to attract customers. Just like TV news has to contain entertainment in order for a viewer to watch, AOL now has to entertain the minds of America because people have changed, their attention span as decreased and old traditions aren’t preserved.

Good Luck to you AOL, I hope you come up with a way to save yourselves. If you do, please give newspapers a tip!