Posts tagged ‘advertising’

November 3, 2010

AOL back on the Topic?

I believe one of my first post was about AOL and how they were trying to turn it around and grow.

I recently read in headlines that their ad revenue dropped about 26 percent.  That is a bundle considering now adays anything online really makes money through advertising but AOL still has hope.

It is interesting to see how websites, businesses and papers change to meet the needs of their audience and keep up with the digital trend. AOL, which is known for their dial up connection, is now trying to transform into an entertainment media “powerhouse.”

It was nice to see although the ad revenue fell that the profit is rising. I worry for AOL though because I don’t think that their profit will continue to rise with the change without advertising. It hate ad’s when I’m viewing websites or searching online but I hate to say it, ad’s might be the only thing that can save AOL. Like I have already learned in JRN 301, subscription is not enough.

It is a strange profit world out there because business’s and websites are so reliant on advertising to bring in most of their revenue but advertising is also reliant on those same components to bring in money for whatever their company or product is. At the end of the trial is always money, now it is just a matter to wait and see who is going to get it?

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